Branding as I’m sure you are already aware is a significant part of any business that lays claim to who you are and what your business is about. There are many aspects of a brand, from developing a tag line, writing a mission statement and creating a great logo. Consistency is key within a branding. You have to stay true to yourself and what your business represents.
I’m sure I’m telling you what you already know, so let me dive right into what this article is about.
Have you ever considered you may be missing something in your brand strategy, an element that could boost employee morale and potentially entice new clients to do business, in a subtle yet effective manner?
Branding goes far beyond what is directly in your consumer’s eye-line. Having a branded office space can not only boost employee morale and productivity, it can also provide you with a place to ‘wow’ potential clients and really introduce them into what you and your business is all about.
Having a dull and boring looking office can be hugely damaging to morale. Basing your office’s theme around company colours is a great place to start. For both employees and clients, this will be very recognisable making them feel more at ease.
Furniture is a huge part of any office as it can set you aside from the rest of the offices. Furniture allows you to be a little more unique, and you can do this by upholstering your furniture in company colours and even embroidering logo’s into the fabric. Here at ChairOffice.co.uk we offer this service, allowing you to be as creative as you like with your fabric choices.
A company’s culture can greatly define what you are about and in turn should have a big influence when it comes to designing the work space. A simple example would be a large open plan office that encourages collaboration between different departments. This allows people to naturally connect instead of forcing them to battle the heights of cubicle walls.
Do you have a great service or product that can easily be displayed? If you answered yes to this question then there is no reason why you shouldn’t be presenting one of your most prized assets in view of everyone within the office.
Hiding away your product/service is counter intuitive and doesn’t make any business sense. Be proud of your work and display it where you can.
Presenting the history of your business on a wall as shown in the image below is a great way to illustrate past successes to employees and all other stakeholders. Educating employees about the history is a business and what it means should be a fundamental part of any company training. A design like this can also act as a reminder to all of those involved with the business.
Does the location of your business hold a very historical or important landmark? Embrace your location by implementing that landmark into your office design.
Being active and part of your local community should be significant aspect of your business and this lets you go a step further in embracing your surroundings.
Asking your fellow co-workers is a great way to pool together ideas to help filter out the bad and bring in the good. Not only will this result in better designed office that is well thought out, it will also help boost morale by bringing everyone together as a collective unit.
Not only would a well-designed, branded office be of great benefit to your employees, but it will also offer a compelling insight into your business to potential clients and any other external people.
Once you have your brand new office, don’t forget to make the most of it. Embrace it! Forget having client meetings at the local café, and introduce the people you do business with to the world of your company.